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This is an exceedingly rare set of skills - and it’s what we seek to find in every founder conversation we have. You have to be able to draw it yourself and execute at the same time. You can’t even wait for a roadmap to come into focus. You can’t wait for someone to hand you a roadmap. You have to overcome inertia, have an unbelievable amount of conviction, and be willing to drive through brick walls. To mix our metaphors, before a founder starts building their castle, they have to make sure they’ve picked the right piece of land.īuilding an enduring company is ridiculously hard. First-party retailers are valued very differently from third-party ecommerce sites.

#Sari conji software#

SaaS companies have a different range of opportunities than on-premise software makers.

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Is the prize worth winning? The game is long and hard, and some markets are more rewarding than others. Third, we take a close look at the market you’re going after. As an extension of this, we want to see creative thinking around go-to-market strategy as well as product. That’s one of the strongest data points you can offer. If there are people using your product or service who wouldn’t know what to do without you, we want to hear about it. We reached out to the company and invested. Several years ago, we heard a handful of our founders raving about a new business intelligence tool called Looker. Second, if you have a product in market, a small group of passionate early customers is a strong indicator for us. What do you understand about a market or a need that no one else does - that other companies in the space get wrong? And why is your company the most likely to win at addressing this gap? Above all, we look for compelling and contrarian insight into how the world works.









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